Research finds IVF clinics with refund guarantees generally have higher birth rates and lower financial risk.

Cultural differences among countries influence the success of celebrity endorsements, research suggests.

Telemedicine is cutting travel in South India, improving access, and paving the way for hybrid healthcare.

Making a buyer wait unexpectedly might be a great tool in a price negotiation, shows a new study.

Decluttering can feel daunting, but a study finds a stress-free, sustainable way to make clutter go away.

Should luxury retailers discount or protect exclusivity? A study finds when markdowns help and when they hurt.