How to Let Go of Things We Don’t Need
Featuring Poornima Vinoo
Decluttering can feel daunting, but a study finds a stress-free, sustainable way to make clutter go away.
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Poornima Vinoo
Assistant Professor of Marketing. Her research focuses on financial decision-making and disposal behaviour, with the broader aim of enhancing consumer wellbeing. She examines how people make retirement investment choices, what motivates charitable giving, and why moral rewards can sometimes outweigh financial incentives.
Key Takeaways
- Moving products that are rarely used into a product purgatory increases disposal likelihood.
- When a product is moved to a purgatory, the mental simulation of moving the product makes people more likely to dispose of it.
- Product purgatories support eco-friendly actions by encouraging thoughtful disposal of products that can be reused by others when they are donated or recycled.