ISB Discover | Research-Backed Insights for Business and Policy Leaders

How to Let Go of Things We Don’t Need

5 mins read

Can Rural Roads in India Pave the Way Out of Poverty?

India’s massive rural road programme is unleashing profound economic changes across millions of newly connected lives.

5 mins read

Why Female Marketing Leaders Are More Cautious

A study explores when and why female CMOs make different strategic decisions than their male counterparts.

6 mins read

4 mins watch

How To Price Your Digital Startup Product

A study shows how startups can pick the best-suited pricing model for their users.

9 mins watch

Why Celebrity Endorsements Work Differently Around the World

Celebrity power isn't universal. Culture shapes how fame, trust, and authority influence what we buy and who we believe.

3 mins watch

What Himalayan Farmers Teach Us About Climate Change Adaptation

A study finds how policy support helped Himalayan farmers respond to climate change through long-term, self-organised adaptation.

9 mins watch

Buy Now Pay Later: Smart Strategy or Risky Retail Move

BNPL is booming but is it a win for everyone? This video unpacks the strategy behind the trend and who really benefits.

4 mins watch

How To Price Your Digital Startup Product

A study shows how startups can pick the best-suited pricing model for their users.

9 mins watch

Why Celebrity Endorsements Work Differently Around the World

Celebrity power isn't universal. Culture shapes how fame, trust, and authority influence what we buy and who we believe.

3 mins watch

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