How Firms Can Survive a Recession and Come Out Stronger

Unpacks the strategies that help firms adapt, survive, and grow through recessions and volatile market cycles.
Shekhar Tomar
Assistant Professor of Economics and Public Policy at the Indian School of Business (ISB). He completed his PhD from the Toulouse School of Economics in 2017 and worked as a Research Economist at the Reserve Bank of India (RBI) between 2017 and 2019.

Video Summary

Inside India explores how firms can weather economic downturns by rethinking their strategies and adapting to shifting market realities. The discussion highlights how recessions reshape demand, influence decision-making, and test operational resilience. It also surfaces the subtle shifts in firm behaviour that separate long-term survivors from those that falter—offering timely insights for navigating uncertainty.

Authored by ISB Editorial

Disclaimer: This video features research and insights developed at the Indian School of Business. While interpretations are those of the researchers, the content reflects ISB’s commitment to rigorous, impactful scholarship. The material is intended to inform, provoke thought, and support informed decision-making. It does not constitute professional advice or institutional endorsement of specific outcomes.