Research says digital marketplaces charging per click may deliberately provide imprecise user profiles—boosting ad revenues while harming users.

A study examines when big online platforms invite suppliers to resell products versus simply listing them for a commission.

Should luxury retailers discount or protect exclusivity? A study finds when markdowns help and when they hurt.

Higher advertised prices soften negotiations, leading to higher final prices and increased sales for retailers.

Making a buyer wait unexpectedly might be a great tool in a price negotiation, shows a new study.

Consumers’ memories of past prices can push firms to rethink product and pricing strategies—sometimes in surprising ways.