The Pokémon Go Effect on Restaurant Business
Featuring Vandith Pamuru
Businesses associated with augmented reality apps like Pokémon Go could see a spike in revenue, according to a recent study.
Display Settings
Display mode
Text size
Listen to this article
Vandith Pamuru
Assistant Professor of Information Systems. His research focuses on user engagement in online platforms and the design of incentives, particularly in the context of emerging technologies.
Key Takeaways
- Pokémon Go made AR apps popular with 20 million daily users when it launched in 2016.
- The study investigated the economic benefits that restaurants experienced when associated with Pokémon Go.
- Restaurants linked to Pokémon Go saw higher consumer engagement, reflected in more reviews and improved consumer perceptions.