Offline and Old School: Why Family Businesses Prefer Low Tech
Family firms are cautious with IT spending but invest more when professional executives join to ensure oversight.
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Key Takeaways
- Family-owned businesses are cautious with IT spending due to concerns about privacy and digital transparency.
- IT investment increases when professional executives join, as they use technology to main control over the firm.
- Family businesses, with their long-term focus and operational expertise, use IT investments to sustain performance in hostile business environments.