# discover.isb.edu > ISB Discover turns research into concise insights on strategy, policy, leadership and sustainability, empowering decision-makers with clarity and action. ## Home [ISB Discover – Actionable Research Insights](https://discover.isb.edu): ISB Discover turns research into concise insights on strategy, policy, leadership and sustainability, empowering decision-makers with clarity and action. ## About [All Faculty Articles & Insights – ISB Discover](https://discover.isb.edu/about/all-articles): Browse all ISB faculty articles and research insights—strategy, finance, technology, policy, leadership and more. [Anand Nandkumar – Associate Professor of Strategy](https://discover.isb.edu/about/anand-nandkumar): ISB Associate Professor & SRITNE Executive Director with Carnegie Mellon PhD, researching innovation, IPR, and entrepreneurship in high-technology industries. [Bhagwan Chowdhry – Professor of Finance |ISB](https://discover.isb.edu/about/bhagwan-chowdhry): ISB finance professor Bhagwan Chowdhry studies fintech, microfinance and impact investing, guiding leaders towards inclusive, tech-enabled financial innovation. [Chandrasekhar Sripada – Professor of Organisational Behavior (Practice)](https://discover.isb.edu/about/chandrasekhar-sripada): Chandrasekhar Sripada – Professor of Organisational Behavior (Practice) [Anjal Prakash – Clinical Associate Professor (Research) | ISB](https://discover.isb.edu/about/anjal-prakash): ISB professor Anjal Prakash studies water policy, sustainability and adaptation, contributing to key IPCC reports and guiding resilient infrastructure planning. [Ashwini Chhatre – Associate Professor of Economics and Public Policy | ISB](https://discover.isb.edu/about/ashwini-chhatre): ISB professor Ashwini Chhatre studies environmental governance and climate policy, helping policymakers build resilient communities and sustainable resource management. [Abhinav Uppal | ISB Assistant Professor of Marketing](https://discover.isb.edu/about/abhinav-uppal): ISB Assistant Professor, Wharton PhD & IIT Delhi BTech, researching retail strategy and pricing via game theory. Published in Marketing Science & JMR. [About Indian School of Business – Vision, Faculty & Research](https://discover.isb.edu/about): Explore ISB Discover’s mission to transform rigorous research and complex ideas into actionable insights that empower business leaders and policymakers. [Hemant Kakkar – Associate Professor of Organisational Behaviour | ISB](https://discover.isb.edu/about/hemant-kakkar): ISB professor Hemant Kakkar studies organisational behaviour, decisions and social hierarchy, guiding leaders to build open cultures and make smarter talent decisions. [Kavil Ramachandran – Family Business Governance Professor](https://discover.isb.edu/about/kavil-ramachandran): ISB professor Kavil Ramachandran studies family business governance and succession, equipping firms with tools to professionalise and thrive for generations. [Deepa Mani – Professor of Information Systems](https://discover.isb.edu/about/deepa-mani): ISB professor Deepa Mani researches digital transformation, platform strategy and innovation, helping organisations leverage data and processes to accelerate growth. [Parshuram Hotkar – Assistant Professor of Operations Management | ISB](https://discover.isb.edu/about/parshuram-hotkar): ISB researcher Parshuram Hotkar researches HR analytics, leadership, tracking engagement and productivity to help organisations craft smart, data-driven people strategies. [Leena Kinger Hans – Assistant Professor of Organisational Behaviour | ISB](https://discover.isb.edu/about/leena-kinger-hans): ISB economist Leena Kinger Hans studies public finance, health policy and development, guiding policymakers to craft smart spending and inclusive growth plans. [Manish Gangwar – Associate Professor of Marketing | ISB](https://discover.isb.edu/about/manish-gangwar): ISB professor Manish Gangwar applies marketing analytics and machine learning to optimise pricing and promotions, providing frameworks that boost profit growth. [Pranav Jindal – Associate Professor of Marketing | ISB](https://discover.isb.edu/about/pranav-jindal): ISB marketing professor Pranav Jindal studies consumer behaviour, pricing psychology and biases, giving brands insights to optimise price and influence choices. [Harsha Tadikonda | ISB Assistant Professor of Strategy](https://discover.isb.edu/about/harsha-tadikonda): ISB Assistant Professor with CU Boulder PhD, researching corporate strategy, alliance formation, and innovation in technology-driven organizational change. [Madhu Viswanathan – Associate Professor of Marketing](https://discover.isb.edu/about/madhu-viswanathan): ISB retail professor Madhu Viswanathan studies shopper behaviour, omnichannel strategy and EM retail, giving brands insights to improve experience and sales. [Poornima Vinoo – Assistant Professor of Marketing | ISB](https://discover.isb.edu/about/poornima-vinoo): Explore Poornima Vinoo’s contributions to marketing strategy, consumer insights, and behavioral science, driving innovation in business decision‑making | ISB [Raghuram Bommaraju – Associate Professor of Marketing | ISB](https://discover.isb.edu/about/raghuram-bommaraju): ISB professor Raghuram Bommaraju researches digital marketing, sales effectiveness and customer analytics, offering frameworks that boost revenue and retention. [Ram Ramanan – Associate Professor of Accounting | ISB](https://discover.isb.edu/about/ram-nv-ramanan): ISB professor Ram Ramanan investigates corporate strategy and innovation management in Asia, equipping leaders with frameworks to build competitive advantage. [Saharsh Agarwal – Assistant Professor of Information Systems | ISB](https://discover.isb.edu/about/saharsh-agarwal): ISB professor Saharsh Agarwal researchers ML analytics for marketing, finance and policy, converting AI insights into solutions that drive real business impact. [Sanjay Kallapur – Professor of Accounting | ISB](https://discover.isb.edu/about/sanjay-kallapur): ISB professor Sanjay Kallapur studies audit quality, accounting standards and governance, guiding executives to strengthen disclosure and financial stewardship. [Prasanna Tantri – Associate Professor of Finance | ISB](https://discover.isb.edu/about/prasanna-tantri): ISB professor Prasanna Tantri studies credit markets, regulation and inclusion, guiding banks, fintechs and policymakers to design strong, safe lending systems. [Rajib Saha – Associate Professor of Information Systems | ISB](https://discover.isb.edu/about/rajib-saha): ISB professor Rajib Saha studies digital platforms, IT governance and analytics, helping organisations unlock tech value, improve performance and securely scale growth. [Rajendra Srivastava – Novartis Professor of Marketing Strategy and Innovation | ISB](https://discover.isb.edu/about/rajendra-srivastava): ISB marketing professor Rajendra Srivastava studies brand equity and B2B value creation, giving leaders data to craft profitable customer growth strategies. [Sarang Deo – Professor of Operations Management](https://discover.isb.edu/about/sarang-deo): ISB professor Sarang Deo models healthcare operations and vaccine supply chains, delivering analytics that expand access, reduce costs and improve outcomes. [Shashwat Alok – Associate Professor of Finance](https://discover.isb.edu/about/shashwat-alok): ISB finance associate professor Shashwat Alok studies corporate finance, governance and real estate markets, giving boards and investors evidence to sharpen oversight. [Shekhar Tomar – Assistant Professor, Economics & Public Policy](https://discover.isb.edu/about/shekhar-tomar): ISB's Shekhar Tomar studies macroeconomics, trade & finance, using microdata to answer macro questions and guide policymakers and business leaders. [Sripad Devalkar – Associate Professor of Operations Managemen](https://discover.isb.edu/about/sripad-devalkar): ISB Associate Professor Sripad Devalkar researches agricultural, non-profit, and public sector operations. He focuses on supply chain management issues. [Siddharth S. Singh – Professor of Marketing](https://discover.isb.edu/about/siddharth-s-singh): ISB professor Siddharth S. Singh studies customer strategy and marketing initiatives, giving companies tools to set optimal prices and build brand equity. [Sougata Ray – Professor of Strategy and Entrepreneurship (Practice)](https://discover.isb.edu/about/sougata-ray): ISB professor Sougata Ray studies strategic management, entrepreneurship, innovation and governance of firms, equipping leaders to pursue steady growth. [Vandith Pamuru – Assistant Professor of Information Systems](https://discover.isb.edu/about/vandith-pamuru): ISB Assistant Professor Vandith Pamuru studies engagement on online platforms and incentives design, especially in context of emerging technologies. [Shilpa Aggarwal – Economics and Public Policy Professor](https://discover.isb.edu/about/shilpa-aggarwal): ISB's Shilpa Aggarwal is a development economist. Her research offers insights that guide policies to improve welfare and reduce inequality. [Sudhir Voleti – Associate Professor of Marketing](https://discover.isb.edu/about/sudhir-voleti): ISB Associate Professor Sudhir Voleti studies marketing and business analytics, decoding consumer behaviour to help firms optimise their campaigns. [Sumeet Kumar – Assistant Professor of Information Systems](https://discover.isb.edu/about/sumeet-kumar): ISB professor Sumeet Kumar studies problems at the intersection of technology and society. He is interested in analysing user behaviour on online forums. [Sumit Kunnumkal – Professor and Area Leader, Operations Management](https://discover.isb.edu/about/sumit-kunnumkal): ISB professor Sumit Kunnumkal analyses pricing and revenue management, retail operations, assortment planning and approximate dynamic programming. [Vijaya Sunder M – Assistant Professor of Operations Management](https://discover.isb.edu/about/vijaya-sunder-m): ISB professor Vijaya Sunder M's research focuses on operational excellence, project management, behavioural operations and human-AI collaboration. [Vishwakant Malladi | ISB Assistant Professor, Operations](https://discover.isb.edu/about/vishwakant-malladi): ISB Assistant Professor with UT Austin PhD, researching risk modelling using Lévy processes and risk dependence in inventory, reliability & facility location. [Arani Roy](https://discover.isb.edu/about/arani-roy): Arani Roy [Jan Keil | ISB Assistant Professor of Finance](https://discover.isb.edu/about/jan-keil): ISB Assistant Professor with New School PhD, researching fintech, digital currencies, banking & consumer finance. Published in Journal of Financial Economics. [Hariom Manchiraju | ISB Associate Professor, Accounting](https://discover.isb.edu/about/hariom-manchiraju): ISB Associate Professor with SUNY Buffalo PhD, researching accounting information in capital markets, financial forecasts, executive compensation & governance. ## All topics [Spiritual Roots of Family Business Philanthropy – ISB](https://discover.isb.edu/all-topics/business-and-entrepreneurship/how-spirituality-shapes-family-business-philanthropy-in-india): ISB study explores how spiritual values shape philanthropy in Indian family firms, and how strong leadership and systems make it effective. [Why HR Turns Family Firms into Institutions – ISB](https://discover.isb.edu/all-topics/business-and-entrepreneurship/why-family-firms-need-hr-to-become-institutions): ISB study shows structured HR lets family firms improve governance, retain talent, plan succession, showing how businesses can become robust institutions. [New Evidence on What Makes Performance Vary in Business Groups– ISB Research](https://discover.isb.edu/all-topics/business-and-entrepreneurship/new-evidence-on-what-makes-performance-vary-in-business-groups): Latest research shows that when business units are nestled within business groups, performance varies most at the unit level. [Why India’s Startup Clusters Thrive – ISB Insight](https://discover.isb.edu/all-topics/business-and-entrepreneurship/why-india-s-startup-clusters-thrive-where-they-do): ISB research explores why some regions in India thrive as startup hubs, highlighting the role of geography, economics, and entrepreneurial mindset. [What Research Misses on Women in Family Firms – ISB](https://discover.isb.edu/all-topics/business-and-entrepreneurship/what-research-misses-about-women-in-family-firms): ISB study uncovers contributions of women in family firms, highlighting leadership barriers and suggesting strategies for fair succession & governance. [Business & Entrepreneurship Research – ISB Discover](https://discover.isb.edu/all-topics/business-and-entrepreneurship): Explore ISB Discover insights on entrepreneurship, funding, innovation and family firms, giving leaders strategies to build strong businesses. [All Topics Library: Strategy, Policy, Tech – ISB](https://discover.isb.edu/all-topics): Browse ISB Discover’s library—tech, strategy, finance, policy, sustainability, AI and more—for research-backed insights that drive better decisions. [Compliance and Compromise: Women’s Role on Boards of Family Firms](https://discover.isb.edu/all-topics/business-and-entrepreneurship/compliance-and-compromise-women-s-role-on-boards-of-family-firms): Gender diversity is a global priority. Why, then, do so few women make it to the boardroom? [How to Inspire Women from Low-Income Backgrounds to Become Entrepreneurs](https://discover.isb.edu/all-topics/business-and-entrepreneurship/how-to-inspire-women-from-low-income-backgrounds-to-become-entrepreneurs): In rural India, women are more likely to sign up for business training when they see practical examples that involve family and community support. [The Memory Trap: Yesterday’s Prices Hurt Profits Today – ISB Study](https://discover.isb.edu/all-topics/marketing/the-memory-trap-how-yesterday-s-prices-are-costing-companies-today): ISB pricing research shows how consumers’ memory of past prices sets expectations, making firms charge less & offers strategies to reset reference points. [Marketing Insights & Consumer Research Trends – ISB Discover](https://discover.isb.edu/all-topics/marketing): Browse ISB marketing research on pricing, consumer psychology, digital ads, influencers, and brand growth to craft data-driven campaigns that capture demand. [Money-Back Guarantees in IVF Clinics: Signal or Ploy – ISB Research](https://discover.isb.edu/all-topics/marketing/money-back-guarantees-in-ivf-clinics-quality-signal-or-marketing-ploy): ISB study examines money-back guarantees in IVF clinics, showing they signal clinic quality, improve patient outcomes, and reduce financial risk. [AI Alone Won’t Win Investors; Strong Marketing Teams Do – ISB Study](https://discover.isb.edu/all-topics/marketing/ai-alone-won-t-win-investors-a-strong-marketing-team-will): ISB analysis shows investors reward start-ups that pair AI with seasoned marketing talent. Learn how balanced teams translate technology into market value. [Social E-Commerce Surge: Clicks, Chats, Commerce – ISB Research](https://discover.isb.edu/all-topics/marketing/clicks-conversations-and-commerce-why-social-e-commerce-is-surging): ISB study finds social e-commerce blends reviews, chat, and influencer content to drive sales. Learn tactics marketers can apply for steady growth. [Celebrity Endorsements in India: Power, Risks & Rewards – ISB Study](https://discover.isb.edu/all-topics/marketing/power-of-celebrity-endorsements-in-india-why-it-counts): ISB research shows how cultural factors in India enhance the credibility of celebrity endorsements and why accountability matters for brands using star power. [Reference Prices Shape Negotiation Outcomes – ISB Study](https://discover.isb.edu/all-topics/marketing/how-reference-prices-shape-negotiation-outcomes): ISB experiment reveals how reference prices anchor negotiations, shaping final deals; offers tactics for buyers and sellers to reset anchors and capture value. [Why Fame Sells Better in Some Countries – ISB Study](https://discover.isb.edu/all-topics/marketing/why-fame-sells-better-in-some-countries-than-others): ISB study finds cultural differences influence impact of celebrity ads, and offers guidance for global branding. [Could Wasting Consumers’ Time Boost Purchase Rates? – ISB Research](https://discover.isb.edu/all-topics/marketing/could-wasting-consumers-time-in-a-negotiation-make-them-more-likely-to-purchase): ISB study finds time delays in negotiations lift buyer commitment and purchase likelihood. Learn timing tactics to boost online conversion rates and loyalty. [How to Let Go of Things We Don’t Need: Consumer Insight – ISB Research](https://discover.isb.edu/all-topics/marketing/how-to-let-go-of-things-we-don-t-need): ISB research shows how ‘product purgatories’ help consumers mentally prepare to dispose of rarely used items, supporting sustainable consumption and reducing waste. [Category-Wide Pricing Strategy Boosts Revenue – ISB Study](https://discover.isb.edu/all-topics/marketing/why-pricing-a-whole-category-together-makes-more-money): ISB researcher explain pricing a product category together lifts margins, anchors reference prices, and offers retailers a blueprint for retail profit models. [How Celebrity Endorsements Work Differently Worldwide – ISB Research](https://discover.isb.edu/all-topics/marketing/why-celebrity-endorsements-work-differently-around-the-world): ISB investigation guides marketers to tailor efficient and impactful celebrity-backed ad campaigns. [Why Stakeholders, Not Just Customers, Now Define Brand Value– ISB Research](https://discover.isb.edu/all-topics/marketing/why-stakeholders-not-just-customers-now-define-brand-value): As business ethics evolve, marketing’s remit must go beyond customers to include responsibility towards a wider set of stakeholders. [Buy Now, Pay Later: Strategy or Retail Risk? – ISB Research](https://discover.isb.edu/all-topics/marketing/buy-now-pay-later-smart-strategy-or-risky-retail-move): ISB study weighs Buy Now Pay Later’s sales boost against default risk, consumer debt, and regulation. Get clear guidance for retailers, fintechs, and regulators. [Can Online Training Methods Unlock Value](https://discover.isb.edu/all-topics/marketing/can-online-training-methods-unlock-value): Gamified online sales training boosts sales, but peer behaviour, product type, and region determine who benefits most. [Why Female Marketing Leaders Take Cautious Moves – ISB Study](https://discover.isb.edu/all-topics/marketing/why-female-marketing-leaders-are-more-cautious): ISB research finds female CMOs take more cautious marketing decisions, especially under uncertainty, mitigating risk and supporting sustainable business outcomes. [How Gender Shapes Online Influence Over Time](https://discover.isb.edu/all-topics/marketing/how-gender-shapes-online-influence-over-time): Gender stereotypes shape who gets heard online. This video reveals how dominance and prestige strategies play out differently for men and women. [Are Strategic Alliances the Next Big Thing in OTT Industry?](https://discover.isb.edu/all-topics/marketing/are-strategic-alliances-the-next-big-thing-in-ott-industry): Alliances promoting multi-subscriptions among rival OTT platforms can influence pricing, raise profits and benefit consumers. [How to Handle Data Responsibly in the Age of Distrust](https://discover.isb.edu/all-topics/marketing/how-to-handle-data-responsibly-in-the-age-of-distrust): An ISB study explains how firms can use consumer data effectively without compromising privacy or violating data agreements. [Customers Want Control More Than a Better Deal](https://discover.isb.edu/all-topics/marketing/customers-want-control-more-than-a-better-deal): A subscription market built on long-term commitments may see consumers pull back with increased risk perceptions. [The New Playbook for Streaming Growth: Compete Less, Collaborate More](https://discover.isb.edu/all-topics/marketing/the-new-playbook-for-streaming-growth-compete-less-collaborate-more): Multi-subscription alliances between rival OTT services can alter competitive intensity, influence profitability, and improve consumer outcomes. [The Pokémon Go Effect on Restaurant Business](https://discover.isb.edu/all-topics/technology/the-pokemon-go-effect-on-restaurant-business): The Pokémon Go Effect on Restaurant Business [Why Online Trading Platforms Misprofile Users– ISB Research](https://discover.isb.edu/all-topics/technology/why-online-trading-platforms-may-want-to-inaccurately-profile-you): ISB research reveals how online trading platforms may misprofile buyers to boost ad revenue, raising concerns for fairness, users, and digital markets. [Why Reselling Used Video Games Is Still Profitable – ISB Research](https://discover.isb.edu/all-topics/technology/game-not-over-why-reselling-video-games-is-still-profitable): ISB study analyses secondary game markets, showing how pricing, collector demand, and digital rights keep used-game reselling lucrative for retailers. [Technology Insights & Research for Business Leaders – ISB Discover](https://discover.isb.edu/all-topics/technology): Browse ISB research on technology, AI, digital platforms, cyber security, fintech and operations for evidence-based insights that drive innovation and growth. [Do Gender-Diverse Teams Deliver Better Operational Performance?](https://discover.isb.edu/all-topics/marketing/do-gender-diverse-teams-deliver-better-operational-performance): Research shows gender-balanced teams outperform others, forming routines faster and adapting better to change. [How to Design Sales Contests Better](https://discover.isb.edu/all-topics/marketing/how-to-design-sales-contests-better): Sales contests that crown a few winners may not give everyone a fair chance to compete. This study shows how to redesign them. [AI Model Maps the Evolution of Political Memes Online – ISB Research](https://discover.isb.edu/all-topics/technology/new-ai-model-maps-the-evolution-of-political-memes): ISB study tracks how political memes mutate across platforms, uncovering patterns of virality, persuasion and polarisation useful for campaigns and policy. [Making India’s Hidden Forest Economy Visible – ISB Study](https://discover.isb.edu/all-topics/technology/why-india-s-forest-economy-needs-to-be-made-visible): ISB study uncovers how community participation, market links, and data systems helped India's forest economy. [Corporate Governance in the New Big Tech & AI Era – ISB Research](https://discover.isb.edu/all-topics/technology/what-corporate-governance-looks-like-in-the-age-of-big-tech-and-ai): ISB study examines corporate finance, corporate governance, and the risks of Open AI. [Designing Better Processes: A Field-Tested Bank Model – ISB Study](https://discover.isb.edu/all-topics/technology/designing-better-processes-a-field-tested-model-from-a-global-bank): ISB study finds how a global bank re-engineered workflows with data, lean methods and behavioural nudges, offering a replicable model for process excellence. [What Holds Firms Back from Adopting Breakthrough Tech – ISB Study](https://discover.isb.edu/all-topics/technology/what-holds-back-firms-from-adopting-breakthrough-tech): ISB researchers identify inertia, risk perceptions and skill gaps that block breakthrough technology adoption. [Why Family Businesses Still Prefer Low-Tech Solutions – ISB Study](https://discover.isb.edu/all-topics/technology/offline-and-old-school-why-family-businesses-prefer-low-tech): ISB study shows that legacy norms, trust, and cost concerns keep family firms away from adopting tech actively. It offers phased strategies for digital adoption. [AI–Human Partnership: Why It Matters for Business – ISB Discover](https://discover.isb.edu/all-topics/technology/why-the-ai-human-partnership-is-important): ISB research reveals how combining human judgement with AI analytics accelerates innovation, sharpens strategic decisions and drives smart growth for businesses. [Have Ride-Hailing Apps Eased or Worsened Traffic? – ISB Study](https://discover.isb.edu/all-topics/technology/when-cabs-head-nowhere-have-ride-hailing-apps-eased-or-worsened-traffic-congestion): ISB study uses ride-hailing data to test if app-based cabs cut idle mileage or add to city congestion, providing ideas for cleaner, greener urban mobility. [Power, Policy & Technology Dynamics in Rural India – ISB Research](https://discover.isb.edu/all-topics/technology/understanding-power-policy-and-technology-in-rural-india): ISB researchers examine India’s rural economy through the lens of land reforms, agricultural intermediaries, and widening income inequality. [Lean First, Tech Second: Operational Excellence Path – ISB Study](https://discover.isb.edu/all-topics/technology/lean-first-tech-second-the-smart-route-to-operational-excellence): ISB study shows that combining lean practices with digitalisation creates a strong learning culture, boosting efficiency and overall operational performance. [When AI Algorithms Take Over Global Financial Markets – ISB Research](https://discover.isb.edu/all-topics/technology/what-happens-when-ai-and-algorithms-run-the-markets): ISB research finds how AI-driven trading reshapes liquidity, volatility and oversight, detailing implications for regulators, investors and market stability. [The Pokémon Go Effect on Restaurant Business Growth – ISB Study](https://discover.isb.edu/all-topics/technology/why-pokemon-go-proved-to-be-good-for-business): ISB study finds Pokémon Go–driven surges in restaurant visits and revenue, pinpointing proximity and buzz factors that help convert gamers into loyal diners. [What Drives Contradictory Results in Misinformation Research](https://discover.isb.edu/all-topics/technology/what-drives-contradictory-results-in-misinformation-research): A new study shows that methodological choices can lead to conflicting findings in misinformation research. [Why Top Online Reviewers Retain Influence Despite Losing Status– ISB Research](https://discover.isb.edu/all-topics/technology/why-top-online-reviewers-retain-influence-despite-losing-status): What happens when online reviewers lose their top status? How does it affect quality of new posts, and how do other users perceive this? [Ripple Effect of MGNREGA on Private Firms – ISB Study](https://discover.isb.edu/all-topics/finance-and-accounting/the-ripple-effect-of-mnrega-on-private-firms): ISB study shows how India’s rural jobs scheme reshaped local wages and supplier costs, offering private firms insights into labour planning and pricing. [Assessing Climate Risk: A Playbook for Money Managers – ISB Study](https://discover.isb.edu/all-topics/finance-and-accounting/how-professional-money-managers-can-assess-climate-risk-more-judiciously): ISB research finds money managers near disasters reduce holdings more than distant ones, revealing how proximity shapes investment decisions. [Finance & Accounting Insights for Decision-Makers – ISB Discover](https://discover.isb.edu/all-topics/finance-and-accounting): Explore ISB research on capital markets, banking, disclosure, risk, finance, and regulation for evidence that empowers smarter, data-driven financial decisions. [Disclosure as Competitive Strategy – ISB Finance Insights](https://discover.isb.edu/all-topics/finance-and-accounting/how-can-firms-use-disclosure-as-business-strategy): ISB study reveals how targeted, timely disclosure becomes a powerful business strategy—attracting capital, managing risk and shaping sustainable advantage. [The New Way to Measure What Children Learn on YouTube Kids](https://discover.isb.edu/all-topics/technology/the-new-way-to-measure-what-children-learn-on-youtube-kids): A machine-comprehension model identifies academically strong YouTube Kids videos in an entertainment-saturated feed. [Four Ways to Improve Risk Reporting – ISB Finance Study](https://discover.isb.edu/all-topics/finance-and-accounting/four-proven-ways-to-make-risk-reporting-more-effective): ISB research identifies four proven and effective steps that improve risk reporting. [Land as Capital: Financing Urban Growth Models – ISB Study](https://discover.isb.edu/all-topics/finance-and-accounting/land-as-capital-a-new-model-for-financing-urban-growth): ISB study finds an equity-like auction model for governments to manage land acquisition for large infrastructure projects. [Growth at a Crossroads: Decoding Policy Dilemmas – ISB Study](https://discover.isb.edu/all-topics/finance-and-accounting/growth-at-a-crossroads-decoding-india-s-policy-dilemmas): ISB professors explains India’s growth challenges related to investment, fiscal trade-offs and policy choices, suggesting ways for inclusive expansion. [Lending in Crisis: Old CEOs Hide, New CEOs Expose – ISB Research](https://discover.isb.edu/all-topics/finance-and-accounting/lending-in-a-crisis-old-ceos-hide-new-ceos-expose): ISB study finds how new and old bank CEOs handle lending during crises, revealing how leadership shapes credit allocation and post-crisis recovery. [How Banks Hide Bad Loans: Evidence from Related Firms – ISB Study](https://discover.isb.edu/all-topics/finance-and-accounting/how-banks-use-related-firms-to-hide-bad-loans-new-evidence-from-india): ISB study uncovers how banks route troubled assets through related firms to mask bad debts, posing risks to financial stability. [Investment Models for Financing Social Good – ISB Study](https://discover.isb.edu/all-topics/finance-and-accounting/a-new-investment-model-for-financing-social-good): ISB study explores how profit-driven and impact investors can co-invest to achieve strong financial returns and meaningful social impact. [Did More Disclosure Make India’s Credit Ratings Less Reliable?](https://discover.isb.edu/all-topics/finance-and-accounting/did-more-disclosure-make-india-s-credit-ratings-less-reliable): When SEBI's transparency mandate set out to fix a credibility problem, firms adapted in ways regulators did not anticipate. [How MNREGA Transformed India’s Factories and Labour Market](https://discover.isb.edu/all-topics/finance-and-accounting/how-mnrega-transformed-india-s-factories-and-labour-market): What happens when a rural job programme disrupts factory labour? This video explores how MNREGA sparked unexpected changes in private industry. [Spotting Risks Before They Explode: CFO Guide – ISB Research](https://discover.isb.edu/all-topics/finance-and-accounting/how-to-spot-a-risk-before-it-explodes): ISB study outlines early-warning metrics and disclosure tactics that help CFOs detect emerging threats and safeguard firm value. [How Does ‘Buy Now Pay Later’ Affect a Merchant's Profit?](https://discover.isb.edu/all-topics/finance-and-accounting/how-does-buy-now-pay-later-affect-a-merchants-profit): An innovative payment feature leads to more sales and profits despite attracting buyers with weaker credit profiles. [How the World’s Largest Public Health Cover Cut Loan Defaults](https://discover.isb.edu/all-topics/finance-and-accounting/how-the-world-s-largest-public-health-cover-cut-loan-defaults): India’s flagship health insurance scheme helped low-income households improve their loan performance, finds a study. [Why Firms Need a Social Heart for Better Business Strategy](https://discover.isb.edu/all-topics/finance-and-accounting/why-firms-need-a-social-heart-for-better-business-strategy): Mandatory CSR is often seen as an additional burden, but a new study finds that it can benefit both firms and the government. [Operations & Logistics Insights for Supply Chains – ISB Discover](https://discover.isb.edu/all-topics/operations-and-logistics): Read ISB research on supply chain resilience, logistics tech, lean operations, and analytics that save costs, boost efficiency, and enhance global networks. [Reselling vs Agency Models: Which Wins in Retail? – ISB Research](https://discover.isb.edu/all-topics/operations-and-logistics/can-reselling-models-be-better-than-agency-models): ISB study compares agency and reselling channels, identifying when each model boosts retailer profit, limits channel conflict, and raises consumer value. [When Should Luxury Brands Go on Sale? Pricing Insights – ISB Research](https://discover.isb.edu/all-topics/operations-and-logistics/when-should-luxury-brands-go-on-sale): ISB study finds optimal timing of discounts for luxury brand sales, balancing pricing power with inventory strategy to maximise revenue and loyalty. [Smart Pricing for Digital Start-up Products – ISB Research](https://discover.isb.edu/all-topics/operations-and-logistics/how-to-price-your-digital-startup-product): ISB helps entrepreneurs design data-driven pricing for digital products, guiding startups to choose strategies that are simple, effective, and customer-focused. [Choice Beats Monopoly in Food Security – ISB Study](https://discover.isb.edu/all-topics/operations-and-logistics/how-choice-trumped-monopoly-in-indias-food-security-programme): ISB researchers discuss giving beneficiaries choice in India’s food programme beats monopoly supply, cutting leakage and improving nutrition and distribution. [Preparing Your Workforce for Industry 4.0 – ISB Insight](https://discover.isb.edu/all-topics/operations-and-logistics/how-to-prepare-your-workforce-for-industry-40): ISB roadmap equips leaders to reskill teams for Industry 4.0, blending lean thinking, digital tools and data analytics to build agile, future-ready operations. [Direct Sales vs Retail: Supplier Strategy Insights – ISB Research](https://discover.isb.edu/all-topics/operations-and-logistics/what-happens-when-suppliers-sell-directly-in-a-competitive-retail-market): ISB study compares direct-to-consumer and traditional retail channels to show how supplier e-commerce affects margins, pricing power and competition. [Grain to Gain: Digital Fix for India’s Food Security – ISB Study](https://discover.isb.edu/all-topics/operations-and-logistics/grain-to-gain-digital-solution-for-india-s-food-security-problem): ISB study finds Biometric authentication (BA) devices can reduce grain diversion and boost inventory plan in India's food security programme. [Telemedicine Centres Shape the Future of Healthcare – ISB Research](https://discover.isb.edu/all-topics/operations-and-logistics/how-telemedicine-centres-are-shaping-the-future-of-healthcare): ISB study shows how telemedicine centres increased patient visits, reduced travel distance, and lowered indirect costs. [Telemedicine Centres Reach Rural Patients in India – ISB Study](https://discover.isb.edu/all-topics/operations-and-logistics/how-telemedicine-centres-helped-reach-new-patients-in-rural-india): ISB research discusses how telemedicine hubs expanded primary care in rural India, boosting patient reach, cutting travel time and improving health outcomes. [Diverse Teams Drive Better & Faster Performance – ISB Study](https://discover.isb.edu/all-topics/operations-and-logistics/better-performance-faster-results-the-case-for-diverse-teaming): ISB study finds diverse teams solve problems faster, deliver higher-quality results, and adapt better than homogenous groups across complex projects. [How to Build Facilities That Survive Cascading Disruptions](https://discover.isb.edu/all-topics/operations-and-logistics/how-to-build-facilities-that-survive-cascading-disruptions): Disruptions can potentially spread across shared facilities like warehouses and data centres. This study proposes a model to mitigate these risks. [What if Early Warnings Make Lifesaving Drug Supplies Scarce?](https://discover.isb.edu/all-topics/operations-and-logistics/what-if-early-warnings-make-lifesaving-drug-supplies-scarce): A study finds that even well-intentioned transparency on supply disruptions can risk the shortage of essential medicines. [Donor Value Vs Social Value: Rethinking Results-Based Funding](https://discover.isb.edu/all-topics/operations-and-logistics/donor-value-vs-social-value-rethinking-results-based-funding): When donors tie funding to measurable outcomes, they may inadvertently reduce the very social benefits they seek to create, finds a study. [Women’s Burden in the Climate Crisis: Policy Insights – ISB Study](https://discover.isb.edu/all-topics/economics-and-public-policy/unheard-and-overburdened-women-in-a-world-of-climate-crisis): ISB research shows climate shocks increase unpaid labour and risks for women, urging inclusive social protection and gender-smart climate resilience policies. [Fixing India’s Broken Groundwater Governance – ISB Study](https://discover.isb.edu/all-topics/economics-and-public-policy/how-to-fix-india-s-broken-groundwater-governance): ISB policy roadmap offers guidance on addressing groundwater depletion, and securing sustainable water supplies for rural and urban areas. [Why Belief in AI Doesn’t Translate to Better TB Care](https://discover.isb.edu/all-topics/operations-and-logistics/why-belief-in-ai-doesn-t-translate-to-better-tb-care): A new study finds that not all informal providers who recognise AI’s potential in TB diagnosis are willing to adopt it. [What Makes Farmers Invest More in Inputs – ISB Study](https://discover.isb.edu/all-topics/economics-and-public-policy/what-will-make-farmers-invest-more-in-agricultural-inputs): ISB study shows pricing reforms, timely credit and tech extension nudge smallholders to invest in quality agricultural inputs, boosting yields and profits. [Decoding Indian Economy: Inflation & Inequality – ISB](https://discover.isb.edu/all-topics/economics-and-public-policy/decoding-indian-economy-inflation-inequality-rural-urban-gaps): ISB report breaks down inflation, inequality and rural-urban divide, offering data-driven insights for balanced and inclusive economic strategies. [Can Rural Roads Pave the Way Out of Poverty? – ISB](https://discover.isb.edu/all-topics/economics-and-public-policy/can-rural-roads-in-india-pave-the-way-out-of-poverty): ISB study finds all-weather rural roads raise wages, diversify jobs and cut poverty, proving them a high-impact investment for growth. [Economic & Public Policy Research Insights – ISB](https://discover.isb.edu/all-topics/economics-and-public-policy): Explore ISB Discover insights on macroeconomics, trade, finance, inequality and governance, offering data-driven guidance for inclusive growth. [How Poverty Traps & Job Inequality Hold Back Growth – ISB Study](https://discover.isb.edu/all-topics/economics-and-public-policy/how-poverty-traps-job-inequality-hold-back-growth): ISB research explains how poverty and job inequality hinder growth, proposing education, credit, and mobility reforms to unlock potential. [Switching Rice to Millet Boosts Farmers’ Profit – ISB Study](https://discover.isb.edu/all-topics/economics-and-public-policy/how-indian-farmers-switch-from-rice-to-millet-can-boost-profit): ISB study shows shifting from rice to millet raises farmer profit, conserves water and builds climate resilience. [Evolution of Job Search in a Changing World – ISB Study](https://discover.isb.edu/all-topics/economics-and-public-policy/the-evolution-of-job-search-in-a-changing-world): ISB study tracks how digital platforms are reshaping job search. It examines the evolving dynamics of the labour market and how AI is reshaping the future of employment. [Better Roads Improve Maternal Health Outcomes – ISB Study](https://discover.isb.edu/all-topics/economics-and-public-policy/what-better-road-infrastructure-means-for-maternal-health): ISB research shows rural road upgrades improved access to reproductive health services, leading to rise in institutional deliveries and antenatal visits. [Himalayan Farmers Teach Climate Adaptation Lessons – ISB Study](https://discover.isb.edu/all-topics/economics-and-public-policy/what-himalayan-farmers-teach-us-about-climate-change-adaptation): ISB study notes how Himalayan farmers adapt to climate change by shifting crops and modifying water use, offering lessons for policymakers across regions. [Understanding the Complex World of Exchange Rates – ISB Study](https://discover.isb.edu/all-topics/economics-and-public-policy/understanding-the-complex-world-of-exchange-rates): ISB study simplifies exchange rate drivers—capital flows, inflation, and policy shocks. [Central Banking, NPAs & Pandemic Policy in India – ISB Study](https://discover.isb.edu/all-topics/economics-and-public-policy/central-banking-npas-and-pandemic-policy-in-india): ISB episode reviews RBI actions, NPA management and pandemic measures, offering lessons for resilient banking and crisis-ready economic policy. [1991 Reforms Cut Poverty & Spurred Growth in India – ISB Study](https://discover.isb.edu/all-topics/economics-and-public-policy/how-1991-economic-reforms-reduced-poverty-and-boosted-growth): ISB researcher discusses how India's 1991 trade, finance and industrial reforms shaped instituitonal and shifts. [Lending in Crisis: How CEO Incentives Shape Outcomes](https://discover.isb.edu/all-topics/economics-and-public-policy/lending-in-crisis-how-ceo-incentives-shape-outcomes): In times of crisis, not all bank CEOs act the same. This video reveals how personal incentives shape national lending decisions. [Financial Reform & Policymaking in India – ISB](https://discover.isb.edu/all-topics/economics-and-public-policy/financial-sector-reform-and-the-politics-of-policymaking-in-india): ISB report explores how economics, politics and financial regulation interact, showing how politics and policy collide to shape India’s financial reform. [Why Financial Inclusion Should Be an Important Part of Climate Policy](https://discover.isb.edu/all-topics/economics-and-public-policy/why-financial-inclusion-should-be-an-important-part-of-climate-policy): Over half of climate-shock-affected households in rural areas rely on personal savings to cope, an ISB study reveals. [The Future of Work Is Already Here—Are We Ready? – ISB Insight](https://discover.isb.edu/all-topics/leadership-and-organisations/the-future-of-work-is-already-here-are-we-ready): ISB research maps how autonomy, hybrid teams, and trust are guiding leaders to navigate rapid workplace changes. [Leadership & Organisations Research Insights – ISB Discover](https://discover.isb.edu/all-topics/leadership-and-organisations): Explore ISB studies on culture, networks, bias, and change management that equip leaders to design agile structures and nurture high-performance teams. [How Firms Survive Recessions and Emerge Stronger – ISB Study](https://discover.isb.edu/all-topics/leadership-and-organisations/how-firms-can-survive-a-recession-and-come-out-stronger): ISB study of past recessions reveals how it shapes demand, influence decision-making, and test operational resilience. [Why Indian Wealth Stays Locked in Gold and Real Estate](https://discover.isb.edu/all-topics/economics-and-public-policy/why-indian-wealth-stays-locked-in-gold-and-real-estate): Why do Indian households concentrate wealth in gold and real estate? ISB’s Shekhar Tomar unpacks the drivers with Tarun Ramadorai. [Fixing Unconscious Bias Without Normalising It – ISB Study](https://discover.isb.edu/all-topics/leadership-and-organisations/fixing-unconscious-bias-at-work-without-normalizing-it): ISB framework helps firms surface and tackle hidden biases while avoiding tokenism, giving HR teams measurable tools to embed fairness in daily decisions. [Forest Conservation Requires Prioritisation of People, Not Just Trees](https://discover.isb.edu/all-topics/economics-and-public-policy/forest-conservation-requires-prioritisation-of-people-not-just-trees): Planting trees is not enough to save forests. Research shows that empowering local communities leads to better results. [Gender Stereotypes Reveal Keys to Social Influence – ISB Research](https://discover.isb.edu/all-topics/leadership-and-organisations/what-gender-stereotypes-reveal-about-social-influence): ISB study reveals how gender stereotypes shape social influence, showing dominance works for men short-term while prestige benefits women and long-term leadership. [Fortune Favours the Bold Who Aid the Less Fortunate – ISB Research](https://discover.isb.edu/all-topics/leadership-and-organisations/when-fortune-favoured-the-bold-who-favoured-the-less-fortunate): ISB research shows entrepreneurs from disadvantaged backgrounds or with foreign education are more likely to give back through philanthropy. [What Drives India’s New Economic Elite to Philanthropy – ISB Study](https://discover.isb.edu/all-topics/leadership-and-organisations/what-leads-india-s-new-economic-elite-to-philanthropy): ISB study reveals how legacy, tax benefits and social prestige prompt India’s economic elite towards philanthropy. [How Bias Shapes Opportunity for Women at Work – ISB Research](https://discover.isb.edu/all-topics/leadership-and-organisations/how-bias-shapes-opportunity-for-women-at-work): ISB research reveals gender bias across hiring, pay and promotion, offering steps for leaders to build equitable talent pipelines and inclusive cultures. [What Your Boss’s Helping Style Means for Your Growth](https://discover.isb.edu/all-topics/leadership-and-organisations/what-your-boss-s-helping-style-means-for-your-growth): A study finds that dominant leaders solve problems for you, but prestige-oriented leaders teach you how to solve them. [How Your Boss’s Helping Style Shapes Your Growth at Work](https://discover.isb.edu/all-topics/leadership-and-organisations/how-your-boss-s-helping-style-shapes-your-growth-at-work): Not all help is equal, with some leaders promoting autonomy and others sustaining dependence through their approach. [Why Domestic Firms Win More Lawsuits in Local Courts – ISB Study](https://discover.isb.edu/all-topics/strategy-and-innovation/why-domestic-companies-win-more-lawsuits-in-local-courts): ISB study ties economic nationalism to higher success rates for domestic firms, offering strategic guidance for multinationals facing litigation. [When and How Do Founder Networks Help Startups Secure Better R&D Deals](https://discover.isb.edu/all-topics/strategy-and-innovation/when-and-how-do-founder-networks-help-startups-secure-better-rd-deals): [Strategy & Innovation Insights for Business Advantage – ISB Discover](https://discover.isb.edu/all-topics/strategy-and-innovation): Find ISB articles on strategy, disruptive innovation and business models that equip leaders to seize opportunities and build lasting competitive advantage. [Big Assortments, Small Stores: How Retailers Decide – ISB Research](https://discover.isb.edu/all-topics/strategy-and-innovation/big-assortments-small-stores-how-do-retailers-decide): ISB researchers discuss how retailers should balance variety, shelf space and revenue, providing data-driven ideas to optimise assortments and inventory. [A Simple Guide to Navigating Deep Tech Innovation and Uncertainty](https://discover.isb.edu/all-topics/strategy-and-innovation/a-simple-guide-to-navigating-deep-tech-innovation-and-uncertainty): Progress in deep tech depends on recognising the specific risks and uncertainties a project faces, not on funding alone. [Redundant R&D Can Spark Breakthrough Innovation: New Evidence– ISB Research](https://discover.isb.edu/all-topics/strategy-and-innovation/redundant-rd-can-spark-breakthrough-innovation-new-evidence): Investing in different teams to solve the same R&D problem tends to increase chances of breakthrough innovations in firms. ## Login [Signin/Signup](https://discover.isb.edu/login): Securely log into ISB Discover to save articles, set topic alerts, and access personalised research on leadership, strategy, policy, governance and more. ## Search [Search ISB Discover & Expert Insights by Keyword – ISB Discover](https://discover.isb.edu/search): Use our advanced search to quickly locate ISB’s research articles, videos, and collections on leadership, strategy, innovation, governance, marketing, AI, and more. ## Video [Videos on Leadership & Market Trends – ISB Discover](https://discover.isb.edu/video): Watch ISB videos featuring leadership, strategy, AI, marketing, and policy research, with simplified takeaways that power data-driven decisions. ## Visual article [Visual Article](https://discover.isb.edu/visual-article): Visual Article ## Collections [Collections](https://discover.isb.edu/collections): Collections [AI, Data and Decisions](https://discover.isb.edu/collections/ai-data-and-decisions): [Organisational Strategy](https://discover.isb.edu/collections/organisational-strategy): [Leadership Ideas](https://discover.isb.edu/collections/leadership-ideas): [BFSI](https://discover.isb.edu/collections/bfsi): [Climate and Sustainability](https://discover.isb.edu/collections/climate-sustainability): [Pricing](https://discover.isb.edu/collections/pricing): [Systems for Social Good](https://discover.isb.edu/collections/systems-for-social-good): [Gender and Influence](https://discover.isb.edu/collections/gender-and-influence): [Public Sector](https://discover.isb.edu/collections/public-sector): [Family Business](https://discover.isb.edu/collections/family-business): [Corporate Governance](https://discover.isb.edu/collections/corporate-governance): [Psychology and Behaviour](https://discover.isb.edu/collections/psychology-and-behaviour):